ABOUT

We believe in a world where everyone has the capability and opportunity to fulfil their potential.

To achieve this, we need to understand what is needed and what is working.

Wellbeing data today is fragmented, program-specific, and rarely comparable across countries or time. Decisions that affect billions are made without a common, trusted signal of how people are actually doing.

The Wellbeing Impact Intelligence Network is a co-designed, shared system that centres the lived experience of people and delivers insights to guide decision making.

It provides a shared language, a robust evidence base, and a practical toolset for building a future where every person has the capability and opportunity to fulfil their potential - where decision makers can confidently invest in what truly makes a difference.

WHY

We lack a common foundation of trusted data to make decisions for the wellbeing of people, now and in the future.

OUR FOUNDATION

A shared global wellbeing measurement system to:

  • Track progress overall
  • Understand what is needed to systematically solve social issues
  • Work together more effectively
OUR STORY

How we got here

  1. 2015

    Founders start exploring how to apply the collaborative problem-solving and outcome measurement approaches they developed in the corporate world to social problems.

  2. 2017

    Launch of Huber Social, a social enterprise aimed at improving the wellbeing of communities.

  3. 2018

    Ideas surface within Huber Social about making the measurement approach accessible across sectors and communities, and an MVP of the network, the Huber Social Wellbeing Data Centre, is launched at the United Nations World Data Forum in Dubai.

  4. 2019

    Collaboration with Oxford University Blavatnik School of Government established. Huber Social CEO presents at the Oxford Social Outcomes Conference and the UN FAO Annual Conference in Rome.

  5. 2021

    Huber Social are lead authors of the Handbook for Measuring and Valuing Social Impact for Standards Australia, only the second such guide published globally.

  6. 2022

    Huber Social reaches 100 projects delivered across 10 countries; clients span the private, public and not-for-profit sectors.

  7. 2023

    Huber Social become co-conveners of the Wellbeing Economy Alliance Australia Hub, and set out to maximise the impact of measurement through collaboration and data sharing: the Wellbeing Impact Intelligence Network.

  8. 2025

    Huber Social expands to Brazil under the name Social Impact Brazil.

  9. 2026

    Development of the WIIN platform begins, and a global campaign opens the network to the world: people adding their voices, organisations measuring with the people they serve, and funders directing resources by evidence.

Founding Team

Georgina Camp

Georgina Camp

Co-founder, Huber Social, Australia

Co-Founder and Director of Huber Social, the global research engine behind the WIIN, and co-author of Australia's national standard for measuring social impact. Her career spans government, law, military, and development: practical, first-hand experience across the systems shaping social change worldwide.

Brett Nan Tie

Brett Nan Tie

Co-founder, Huber Social, Australia

Chief Integrity Officer at Huber Social, the role built specifically to keep measurement honest. Around thirty years in management consulting at PA Consulting, CSC Index and AT Kearney, mostly in large-scale business transformation and assurance on billion-dollar projects. He has co-founded consulting, IT, assurance and for-purpose businesses, worked inside global companies and run small ones. The person whose job is making sure the data can't be gamed.

Thomas Abuhanian

Thomas Abuhanian

Founder, Social Impact Brazil

Founder of Social Impact Brazil, with six years of social-impact measurement delivered to organisations on the ground. He started as a trader at a major bank and a hedge fund, then co-founded Paradigma Capital and Paradigma Education and drove both from zero to established businesses. Today he is building WIIN's platform himself.

Vicente Conde

Vicente Conde

Co-founder, Social Impact Brazil

Founder of multiple startups across LatAm, with hands-on experience architecting complex data systems and payments infrastructure, the foundation behind WIIN Fund. Also brings the reach and storytelling to put WIIN in front of the right people.